Local Visibility Drift

The Hidden Ranking Killer that Costs You 50% of Your Leads.

Use this diagnostic protocol to identify exactly why your business disappears from Maps 2 miles from your office - and how to fix it.

Stop Guessing· Find the root cause

Action Plan· Step-by-step guide

Ranking Diagnostic

First, let's make sure your basic business info is correct.

Step 1 / 5

Is your Red Pin in the right spot?

Does your address match exactly?

Are there any rivers or highways nearby?

Are you the only business listed here?

Have you changed your name recently?

All checks must be verified to effectively diagnose "Drift".

Verify all items to proceed

Frequently Asked Questions

Here are the direct answers to the questions readers usually ask after this guide.

Check once a month. If you change your name or categories, check again after 2 weeks.

We recommend using LocalAEO (our Grid Vitals tool) for the most accurate data. However, any map ranking tool works - search 'Local Falcon' or 'BrightLocal' if you already have them.

That's a different problem. You might have bad reviews, or your phone number might be hard to find. Check your calls and website clicks.

Yes! It's actually most important for service businesses like plumbers and roofers.

Authored By

Daniel Martin

Co-Founder & CMO

Inc. 5000 Honoree. Architected SEO strategies for 600+ B2B companies.

Creator of Drift ProtocolRank #869 Inc. 5000

Reviewed By

Joy Hawkins

Owner, Sterling Sky

Google Business Profile Product Expert & Founder of the Local Search Forum.

GBP Product ExpertSterling Sky Founder

Local Visibility Drift

Frequently Asked Questions

How often should I check this?

Do I need specific software?

My rankings are good but no one calls?

Does this work for service businesses?

Local Visibility Drift

Frequently Asked Questions

How often should I check this?

Do I need specific software?

My rankings are good but no one calls?

Does this work for service businesses?