{
  "artifact": "AI visibility agency service template",
  "version": "2026-08-24",
  "publisher": "AgentSEO",
  "intended_user": "Agencies and consultants packaging a measurable AI visibility service",
  "service_contract": {
    "baseline": {
      "deliverables": [
        "Approved category, comparison, problem, and brand prompt set",
        "Owned-page and cited-source inventory",
        "Google Search Console Web and Generative AI baselines where available",
        "Competitor and answer-engine observation log",
        "Prioritized asset backlog with evidence and limitations"
      ],
      "acceptance_gate": "Client approves prompt scope, competitors, target pages, engines, markets, and claim limits before implementation."
    },
    "implementation": {
      "deliverables": [
        "Page-level content and technical changes tied to a documented user job",
        "First-hand proof assets with method, date, sample size, and limitations",
        "Internal-link and canonical ownership updates",
        "Community, social, or video adaptations only when they improve discovery or demonstrate the answer"
      ],
      "acceptance_gate": "Every change has an owner, exact URL, evidence type, expected user outcome, and rollback or correction path."
    },
    "reporting": {
      "deliverables": [
        "Stable prompt-level mention and citation observations",
        "Search Console page and query movement",
        "Referral, branded-search, API-key, first-success, and qualified-conversion events",
        "Retain, iterate, merge, or stop recommendation for each asset"
      ],
      "acceptance_gate": "Observed movement is reported separately from hypotheses and is not attributed to one change without a defensible test."
    }
  },
  "report_fields": [
    "period_start",
    "period_end",
    "engine",
    "market",
    "prompt_id",
    "prompt_text",
    "brand_mentioned",
    "cited_urls",
    "owned_page",
    "gsc_web_impressions",
    "gsc_ai_feature_impressions",
    "referral_sessions",
    "qualified_conversion_events",
    "evidence_type",
    "limitations",
    "next_action",
    "owner"
  ],
  "community_social_video_rules": [
    "Publish the canonical evidence and full method on the client's site first when the client should own the source.",
    "Use consented customer workflows, attributed interviews, or public posts cited for a specific perspective.",
    "Do not manufacture testimonials, questions, comments, votes, reviews, or community demand.",
    "Treat social engagement as discovery and research, not as a documented direct Google ranking factor.",
    "Add video when a workflow, interface, code run, comparison, or failure mode is clearer to demonstrate visually."
  ],
  "excluded_promises": [
    "Guaranteed rankings, AI citations, mentions, traffic, or revenue",
    "A universal AI visibility score presented as business truth",
    "A claim that Google generally prefers user-generated content",
    "Paid, automated, or undisclosed link and mention placement",
    "FAQ rich-result promises or special GEO schema claims",
    "Cosmetic update dates without material page changes"
  ],
  "evidence_classes": [
    "officially_documented",
    "observed_first_party",
    "external_empirical",
    "hypothesis"
  ],
  "limitations": [
    "This template is an operating contract, not evidence that a particular service package will improve visibility.",
    "Answer-engine outputs can vary by time, market, model, personalization, and prompt wording.",
    "Google Search Console Generative AI reporting does not cover non-Google answer engines and may expose different dimensions than Web performance."
  ]
}